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Business Studies - Enterprise and Marketing


OCR Cambridge National (BTEC Equivalent)


Why choose business?


Business is integral to every aspect of your life whether you realise it or not. In one day it is estimated that you will see 3,500 marketing messages – be that the advert you skip before your youtube video plays, the billboard brandishing the latest Nike trainers or the bus covered in the upcoming Hollywood blockbuster. Almost all of these messages we ignore but companies continue to try and get our attention. This course will introduce you to what makes a business and their marketing successful in an interesting and practical way and will give you lifelong skills which will be an asset in any career.


What will I study?


In this innovative new course you will study the theory behind why companies spend billions of pounds every year to convince you to buy their product. You will then put these concepts into practice by designing your own product proposal and a promotion plan to make sure it sells. You will then pitch your ideas to an audience of potential investors.


Unit R064: Enterprise and Marketing concepts

1 hour 30min written exam

80 marks (120 UMS)

The paper consists of two parts:

·         Part A – comprising of 16 multiple choice questions

·         Part B – comprising of short answer questions and extended response questions


Unit R065: Design a business proposal

OCR-set assignment

60 marks (60 UMS)

Assignment consists of designing a product proposal to meet a business challenge scenario. You will conduct market research, generate product design ideas, work collaboratively to evaluate the designs then complete financial calculations to determine if your proposal is viable.

Unit R066: Market and Pitch a business proposal

OCR-set assignment

60 marks (60 UMS)

Assignment consists of creating a brand identity and promotional plan for your product proposal created in Unit R065. You will then pitch your plan to an external audience and evaluate it afterwards.




How will I be assessed?


As shown in the table above, you will complete two coursework assignments which will involve both written and practical tasks and one written exam (taken in Year 11).


How will I learn?


This course is taught using a variety of teaching and learning methods both inside and outside of the classroom. There is a lot of opportunity for practical activities and group work as well as written work so expect class discussions, group presentations, online research and a high degree of independent study.  There are mathematical elements so it advisable that you enjoy maths if you would like to take this course.